Made Some Sportswear Just Launched the Most Gorgeous Campaign
Shot in Jamaica for a global take on sporty style.
Allow us to introduce you to our new favorite brand: Made Some Sportswear. Merging traditional sportswear with fashion and travel, the Los Angeles-based brand is quickly becoming an it-girl staple, already worn by Hailey Bieber, Alexa Chung and more. For Spring/Summer 2027, the brand is going global again, taking us to Jamaica for one of its most beautiful campaigns to date.
Against the backdrop of Treasure Beach, the new collection arrives in vibrant colors across thick-strapped tanks, cropped T-shirts, board shorts and pants. Always exploring design from a global point-of-view, the brand’s signature tank tops feature different countries around the world in a matching color scheme, from India and Mexico to Croatia.
The new collection is youthful and made for the fashionable globetrotter, with shorts and tops designed for beach days, extended stays and the act of fully immersing yourself in a culture outside of your own. Shot on 16mm film, the campaign takes that unique feeling and brings it to life on the Caribbean island. Spontaneity, youth and constant energy flow through each frame, and it is quintessentially Made Some.
The Made Some Sportswear SS27 collection will be available to purchase on the Made Some website in the coming months.
In other news, Kith Women unveiled a new activewear collection.
