adidas Originals Welcomes Ashnikko, Bakar and Jyoty to the Club
Celebrating creativity across the globe.
adidas Originals is continuing its longstanding legacy of championing creatives and their art forms, with an all-new campaign dubbed “Club Originals.”
Teaming up with music artists Ashnikko and Bakar alongside DJ Jyoty, the campaign spotlights those at the forefront of music, art, style and movement, hoping to inspire the next generation of multidisciplinary talent. The campaign spearheads the brand’s future commitment to creativity, set to be showcased through a series of immersive events centered around fostering community and collaboration.
So far, the commitment will manifest through pop-ups, parties and creative partnerships, set to launch across Berlin, London, Paris, Madrid and Milan. Later this month, the campaign will come to life in London with a launch event that’ll see a mix of live performances, DJ sets and break dancers alongside pop-ups offering nail art, tooth gems and upcycling.
For more information about the event, head to the adiclub app.
In other news, Fear Of God launched its Spring 2023 ESSENTIALS.
