BIMBA Y LOLA's SS23 Campaign Celebrates the Humble Bikini Bottom
This one’s for the beach bums. Literally.
BIMBA Y LOLA is gearing up for a summer of sun, thanks to its new Spring/Summer 2023 campaign.
Drawing inspiration from “an endless summer of heartfelt connection without social media,” the campaign looks to the days of the past to inspire our future. Channelling creative director Ashley Munns’ love of the Californian outdoors, SS23 looks to a time “where chatroom nights give way to Polaroid days of beaches, pools and skate ramps,” capturing nostalgic moments from the good old days through skateboarding, waterskiing, diving, jumping and volleyball.
Spotlighting this season’s must-have, the signature Pocket Bag, the campaign highlights its tough, durable exterior and bikini-like curves, showcasing a multitude of vibrant summer colorways. Arriving in silver, neon yellow, black and pink, the statement bag is crafted in either leather or performance fabric and is paired with sporty straps, beaded tassels and chunky ’90s chains to channel whatever style you’re into.
Take a look at the brand’s idyllic SS23 above, and head to BIMBA Y LOLA’s website to shop the new bag.
While you’re here, check out Salehe Bembury’s summer-ready Crocs colorway.
