FLANNELS X Launches Physical Fashion Rental Space "The Dress-Up"
Featuring brands like Poster Girl, Dion Lee and Jacquemus.
FLANNELS just launched its first in-store rental edit, dubbed “The Dress-Up.”
Launching in collaboration with Creative Council member and London-based stylist Leah Abbott, the in-store pop-up leans into her ’90s and 00s-inspired style and body-confident roster of brands, bringing together a uniquely curated selection of “New Luxury” designers. Abbott’s offering comprises 81 different styles from 13 brands, from the likes of Coperni, Dion Lee, GCDS, Jacquemus, Poster Girl and MISBHV.
“When thinking about my role on the Creative Council and what I can bring to FLANNELS I was really interested in exploring their rental platform and putting a new spin on it,” explains Abbott in a press release.
“I’m super excited to be able to bring together some of the incredible brands that I work with closely in my styling career and offer them as part of this edit for people to discover in a new way; more and more I feel passionate about encouraging people to enjoy fashion consciously, but it should feel just as fun as exploring new season trends. I’m looking forward to seeing how FLANNELS’ shoppers react and what they love wearing — I want it to feel like a fun dress up .. but luxury!” she continues.
For more about FLANNELS X and its rental service, head to the brand’s London flagship now.