HBX Unveils SS23 "Individual Style Redefined" Campaign
Discover the seasonal curation of fashion-forward pieces, including Mugler, JW Anderson and more.
Authentic self-expression is the mood for the season as HBX has launched its Spring/Summer 2023 campaign collection, “Individual Style Redefined.”
Prioritizing customization and uniqueness, HBX’s latest offering allows customers to convey their personality through their clothing, providing an array of garments to suit a colorful tapestry of aesthetics. “We see our diverse assortment of brands as the language for each individual’s sartorial expression. From the sensual futurescapes of Mugler to the playful graphics of Kidsuper, fashion creates a playground without boundaries, a space of spontaneous discovery and limitless options,” the team shares in its editorial. “For HBX SS23, we wanted to further push the concept of how each person can manifest various personas — whether it be dependent on one’s mood, the day, a certain feeling — and how one’s aura on the inside invariably comes alive through clothes and accessories worn on the outside.”
Pieces from heritage and emerging labels mingle alongside each other, delivering expertly crafted clothing and inventive accessories. Jewelry from Maison Margiela elevates loose-fit Acne Studio jeans and Alexander Wang Delphine 65 Logo Strap Mules, while JW Anderson Bucket Denim Jeans join a Justine Clenquet Daria Choker. Elsewhere, the perfect night out ensemble arrives in the form of Wide Leg Rave Pants from Rick Owens DRKSHDW, a NEEDLES logo tee, a versatile ACRONYM Rider Jacket and Lanvin Leather Curb Mules. Meanwhile, Andersson Bell‘s Mika Puff Sleeve Jacket demands attention with its imaginative silhouette.
Other standouts include Gentle Monster R.E.A.T 01 sunglasses, statement-making Mugler Sheer Spira Leggings and an HBX NY-exclusive Double Layer Shirt from Dries Van Noten.
Take a look at HBX’s SS23 collection in the gallery above as well as the Campaign film below. The entire curated collection is available at HBX.
