These Were The Hottest Brands and Buys of Q3, According to Lyst
Prada is back on top for the first time since 2023, and elsewhere, Free People’s lace bloomers were a hit.
Every quarter, the fashion world gets a fresh reality check on what we’re actually buying, saving and adding to our wishlists, courtesy of the Lyst Index. For Q3 2026, the fashion discovery platform revealed its latest ranking of the hottest brands and products, complete with a few surprises.
For the most popular brands, Prada reclaimed the number one spot for the first time since 2023, with demand jumping 55%. Its Wish Pouch also took the crown as the quarter’s hottest product, with demand surging almost 500% since Q2. Elsewhere, Celine broke into the top 10 for the first time, while Bottega Veneta continues to gain momentum under the creative direction of Louise Trotter. Dries Van Noten and Khaite also entered the rankings, proving that a strong design identity can translate into some serious love.
When it comes to the products everyone wants, the results are equally revealing. Slouchy top-handle bags are dominating, with styles from COS and Balenciaga catering to different budgets, while Vans is enjoying a nostalgic resurgence and Cartier’s Tank watch makes its first appearance in the product ranking since 2021. Phoebe Philo’s Peak sunglasses and Free People’s lace-trimmed bloomer pants round out a lineup that spans understated luxury and playful, personality-driven dressing.
Read on for the hottest products, and head to the Lyst website for the full report.
1. Prada Wish Silk Duchesse Pouch
2. COS Trullo Flap Bag
3. Celine/Reebok Freestyle Lo
4. Vans Premium Authentic
5. Dries Van Noten Long Wrap Scarf-Skirt
6. Free People Forever Young Bloomer Pants
7. Phoebe Philo Peak Sunglasses
8. Balenciaga Rodeo Bag
9. Chanel Ballet Flats
10. Cartier Tank Watch
