These Transparent Beats Studio Buds+ Are Peak Y2K Nostalgia
Also available in “Black and Gold” and “Ivory” colorways.
Beats by Dre has finally unveiled its highly anticipated Studio Buds+ wireless earbuds, including the “Transparent” style which taps Y2K nostalgia hard, while also delivering on all the sound upgrades you’d expect in 2023. And starring as the face of the campaign? None other than Cardi B, but more on that later.
Tech things first: the wireless earbuds are as light as they are powerful. Major improvements in Active Noise Cancellation (ANC) and Transparency mean you can swap between the two (being completely shut off from your surroundings, or aware of sounds around you) literally with the touch of a button. Brand new acoustic architecture, including new vents and two-layer transducers in each bud, mean that they are more comfortable to wear and deliver cleaner, more balanced sound than ever before. Upgraded microphones also actively filter out background noise while enhancing the clarity of your own voice, making calls that much better, too.
Also available in “Black/Gold” and “Ivory” colorways, the Beats Studio Buds+ are designed with the environment in mind, using 95% fiber-based materials for the packaging, 100& recycled rare earth elements for the driver magnet and 100% recycled tin for the solder of the main logic board, and are mercury-, berylium-, PVC-, and BFR-free.
But best of all? The 36 hours of total battery life. That includes 27 hours from the pocket-sized charging case and up to nine hours from the earbuds. Five-minute Fast Fuel charge provides an hour of additional use, so you are less likely to get caught in that sticky situation. Designed to withstand active lifestyles, they also have IPX4 sweat and water resistance built in. And there’s lots of bonuses on the compatibility front, too. Android users have seamless Audio Switch, Google Fast Pair and Google Find My Device capabilities. As do Apple devices, with convenient one-touch iCloud pairing and Find My support.
Cardi B takes center stage in the campaign, sporting a pair of the “Ivory” buds. Soundtracked to her hit single, “Up”, the audio comes in and out, bringing to life the different capabilities of the Studio Buds +. Watch in full above.
The Beats Studio Buds+ are priced at $169.99 USD and are now available for purchase on the Apple and Beats websites.
In case you missed it, Apple’s new “Personal Voice” feature replicates your voice in just 15 minutes.
