Peachy Den Taps London Creatives to Celebrate Its Best-Selling Mimi Cargos
In a campaign starring Slawn, Kesang Bell and Zenobia Voegele-Downing.
To celebrate the landmark moment of selling 12,000 pieces of its Mimi silhouettes, Peachy Den has teamed up with some of London‘s most notable creatives and their loved ones to showcase the range in all its glory.
Spotlighting the versatility of the Mimi and its newly-discovered, unisex nature, the London-based label tapped Nigerian artist Slawn alongside his partner Tallulah, and their 9-month-old baby (who you may recognize from Mowalola’s recent runway show) to feature in the campaign.
Trippin co-founder Kesang Bell also features in the campaign alongside her best friend and notable DJ, Savanna Small, captured hanging out at their favorite Dalston hotspot. Elsewhere, the campaign stars modelling duo Zenobia Voegele-Downing and her mother Vanessa Voegele-Downing, known for their work with YSL and Christian LaCroix.
Finally, the brand tapped the free-spirited brothers, Inigo and Jesse, to demonstrate the robust and practical nature of the durable Mimi cargo, captured climbing trees and throwing handstands. The campaign aims to show that there’s a Mimi for everyone, and more importantly: there’s a reason that it’s one of Peachy’s biggest best-sellers.
Take a look at Peachy Den’s new campaign above, and head to the brand’s website to purchase your very own Mimi.
In other London news, we spoke to celebrity stylist Kiera Liberati about launching her own lifestyle label.