Scarlett Johansson Bathes in Color for Prada's New Galleria Bag Campaign
Welcome to The Glass Age.
Prada just unveiled its new Galleria Bag campaign, transforming the brand’s eternally classy accessory into a contemporary and colorful icon.
Enlisting the help of the award-winning Scarlett Johansson, the campaign sees both the Galleria and the actor drenched in vibrant hues, lensed by conceptual artist Alex Da Corte. Celebrating Johansson’s commitment to her craft and her undeniable ability to embody multiple personae and ideals, her presence in the campaign marks Da Corte’s foray into fashion.
Drawing inspiration from pop and surrealism, Da Corte’s works showcase fantastical, vivid colors and environments, making the perfect backdrop for the Galleria to shine. Acting as a mirror to the world, the Galleria is celebrated through eight, exclusive and limited-edition styles — each arriving with distinctive geometric patterns adorning its signature Saffiano leather body.
Take a look at the campaign above, and head to Prada’s website to purchase the Galleria bag.
In other news, Chloe and Teva update the summer sandal.