Julia Fox Is a BDSM Baddie in ISAMAYA's New Campaign
Shot in South London alongside Richie Shazam.
ISAMAYA, aka the brand new beauty brand from renowned make-up artist Isamaya Ffrench, is back with a brand new campaign starring Julia Fox.
Industrial 2.0 acts as a remix of its signature releases, including the pressed pigment palette and its plumping lip serum. The new collection also lands in a reworked chrome and metal-inspired design, offering a futuristic take on modern-day beauty.
Comprising new metallic shades of its Liplacq 2.0 lip serum, the collection also sees the Industrial Color Pigments Palette arrive with creamy wet powders and pearlescent chromes. Its cult-loved lip serum lands in two cool-toned shades, each boasting a web-inspired wash of sheer metallic color through “Metal,” a cool metallic silver, and “Rust,” a rusty orange with striking gold pigment.
Alongside Fox, the campaign sees photographer and creative director Richie Shazam taking part, with Aidan Zamiri capturing Fox in South London with a visual aesthetic that draws from the art of BDSM. For its Industrial 2.0 drop, ISAMAYA will be supporting LGBTQIA+ charity Outside Organization.
Take a look at the campaign above, and head to ISAMAYA’s website to purchase the new collection.