Off the back of the successful first season, Moss is set to continue bringing her fashion expertise and irreverent style to the world of DC, this time using the brand’s rich archive for inspiration and drawing on the iconic ’90s “11:30 Break” adverts.
“Last year was such an incredible experience, so when we collaborated on Season 2, the brand’s archives were an amazing place to start,” says the supermodel and Creative Director. “The Diet Coke Breaks are classics, and I wanted to add a fashion twist to these moments. The campaign is very different aesthetically to the ’90s and ‘00s but the narrative is the same. It’s all about a pause to love what you love and indulge yourself in that moment, without taking yourself too seriously. I’m excited to unveil the new campaign soon!”
For its next instalment, “Diet Coke by Kate Moss” season 2 will welcome more high-fashion content, alongside a collection of limited-edition merchandise and there’s still plenty more to be revealed.
“Last year, we took inspiration from Kate’s unrivalled archives to celebrate our shared love of fashion. In Season 2, we have given Kate access to Diet Coke’s legacy to create something visually stunning and unexpected, with a Diet Coke wink. With Kate’s vision, this summer we will continue to inspire fans to embrace an unapologetic attitude to ‘Love What You Love,’” adds Sean Kellett, Partnerships & Assets Senior Manager EU at The Coca-Cola Company.
Take a look at Kate Moss in action above and stay tuned for more coming soon.