Culture

Kate Moss Is Diet Coke's New Creative Director

Making her the brand’s first Creative Director in over a decade.

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Kate Moss Is Diet Coke's New Creative Director

Making her the brand’s first Creative Director in over a decade.

Diet Coke has appointed a Creative Director for the first time in over a decade, now confirmed to be global style icon and model Kate Moss.

In celebration of the brand’s 40th anniversary, Moss will bring the new “Love What You Love” campaign to life, which aims to “spotlight individuals who embrace a positive attitude to life, by knowing who they are and what they love,” according to the brand’s press release. Moss is set to bring her style expertise to the brand and build on Diet Coke’s legacy of partnering with leading fashion designers all over the world.

“I am thrilled to join the Diet Coke family — I love the past collaborations they’ve done with such incredible names in fashion. The ‘Love What You Love’ campaign connected with me instantly as I am a firm believer that with confidence and passion, you can achieve your wildest dreams. As Creative Director, I’m looking forward to inspiring fans and celebrating the brand’s 40th birthday in style,” Moss adds.

Moss joins a long line of impressive collaborators for the brand, from leading menswear designer Daniel w. Fletcher to streetwear brands like Stussy and New Era. In other collaboration-related news, check out the latest release from RE/DONE and Ford.

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