Culture

A$AP Rocky Makes His Directorial Debut With Beats Studio Pro Campaign

Teasing a new song — “Riot (Rowdy Pipe’n).”

1,254 Hypes

A$AP Rocky Makes His Directorial Debut With Beats Studio Pro Campaign

Teasing a new song — “Riot (Rowdy Pipe’n).”

Earlier this year, TikTok was in an uproar, trying to figure out why A$AP Rocky was seen running in the streets of Paris — Timberlands and all.

Now we know why as A$AP is making his directorial debut with the release of the new Beats Studio Pro campaign. The father of (almost) two can be seen racing through alleyways and rolling over cars, rushing to pick up a pack of diapers.

Titled Iconic Sound, the rapper also stars in the short film, featuring a song from his long-awaited album, “Riot (Rowdy Pipe’n).” The track is also produced by none other than Pharrell Williams. “I’ve been a fan of Beats since the beginning, so this has been a full-circle experience,” A$AP Rocky shares in an exclusive press release. “I had a vision in mind for this project and they provided the space for me to zone in and fully express my creativity.”

Beats Studio Pro is now available via Apple’s online store and brick and mortar locations for $350 USD, arriving four premium colors — black, “Deep Brown,” “Navy” and “Sandstone.” Watch Iconic Sound below.

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