Paco Rabanne Quietly Launches Rabanne Beauty
The category is: “Eyephoria.”
UPDATE (August 21, 2023): Paco Rabanne has officially entered the beauty space with the release of Rabanne Makeup.
Creating a new world order of beauty enthusiasts, the brand champions heavily the fierce creativity and self-expression of Gen-Z’ers. The first iteration of the launch, “Eyephoria,” focuses heavily on expressive eyes with beautifully pigmented eyeshadow quads, palettes and mascara.
Ranging from $15 USD to $38 USD, “Eyephoria” is up for grabs now via Rabanne Makeup’s website.
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The Puig-owned fashion and fragrance brand has appointed makeup artist Diane Kendal as its global beauty creative director, a newly created role. As part of their rebranding efforts, the beauty offerings will now be called “rabanne” in all lowercase letters. This move is part of the 60-year-old house’s efforts to merge fashion and beauty and to reach a younger generation. The collection is split into four categories for the inaugural launch: “Eyephoria” for eyes, “Rouge Rabanne” for the lips, “Nudes” for complexion, and “Arts Factory,” which includes next-level artistry-inspired products that are multi-purposeful.
Rabanne’s beauty line keeps its futuristic appeal with glossy gold and silver metallic packaging, reflecting its signature style. Prices range from $20 to $40 USD, and the collection will be released gradually over the next year after debuting at Paris Fashion Week.