Damson Madder Fuses Victorian Flair With Cottagecore for FW23
Cozy girls, your time is coming.
London-based label Damson Madder is cozying up in preparation for the Fall/Winter 2023 season, announcing a collection of 35 new styles.
Drawing inspiration from themes of folklore and cottagecore, the collection takes influence from Victorian-style dressing and school uniform styles, merging its uber-feminine silhouettes with vintage design details. Made up of two drops, the first takes inspiration from Japanese photographer Hajime Sawatari’s 1979 book, Alice from the Sea, featuring bow detailing, oversized collars and micro gingham checks.
The second drop, landing in September, focuses on outerwear and layering, comprising comfy knitwear, oversized and quilted coats and light gilets. Merging outdoor styling with hints of 90s grunge, the collection’s second instalment debuts new fabrics like tartan, intarsia knitwear and pinstripe co-ords.
Rounding out the seasonal offering is a selection of 100% recycled material accessories, including quilted bags, bow detail scrunchies, crochet-style bonnets and knitted balaclavas. In line with Damson Madder’s sustainable design ethos, the collection features materials like Lenzing Ecovera — an eco-conscious material derived from sustainable wood and pulp — alongside recycled knitwear.
Take a look at Damson Madder’s FW23 offering above, and head to the brand’s website to shop.
In other news, sheer fabrics are taking over SS24 runways.
