You Can Now Shop the Palace and McDonald's Collection Online
With T-shirts priced at just $48 USD.
Palace and McDonald’s have officially joining forces on an all-new merchandise range, as part of the fast food restaurant’s “As Featured In” campaign.
Teased through a billboard in New York’s Times Square, the cryptic message read (in signature Palace description style) “BASICALLY IF I DO ENOUGH / DESCRIPTIONS ABOUT /MCDONALD’S I RECKON I CAN /EXPENSE BURGERS /THEN MY LIFE’S COMPLETE.”
Sharing a video of the billboard on its Instagram page, Palace captioned the post “I CAN’T EXPLAIN/HOW MUCH I’M LOVING / DESCRIBING THIS / DESCRIPTION,” to which McDonald’s replied: “WILL / THAT / COMPLETE / YOUR / ORDER?”
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Though the team-up might seem bizarre at first, it’s not the first time that McDonald’s has stepped into the streetwear or fashion space. Not too long ago, the fast food chain teamed up with CLOT alongside rising brand Vain, not to mention the likes of Cactus Plant Flea Market and K-pop group BTS for an apparel capsule. Similarly, Palace has charged headfirst into the unsuspecting collaboration space of late, joining forces with brands like Crocs, Polaroid and UGG.
The highly-anticipated drop was first made available to those with a bespoke code from the “As Featured In” packaging — whereby customers would be able to scan the code in order to access the micro-site and make their purchase.
In the UK, the code to the micro-site featured on the McNuggets box. The 15-piece range includes hoodies, T-shirts and skateboards each adorned with a Palace twist on the signature Golden Arches logo. Available in unisex adult sizing, from S-XXL, the collaboration will be available until stocks last.
Now, the collaboration is available to shop from the Palace and McDonald’s microsite.
In other news, Copenhagen Fashion Week is in full swing.