Pamela Anderson Fronts Aritzia's Homegrown Fall 2023 Collection
With a campaign shot in her oceanfront oasis.
Pamela Anderson is stepping back into her modelling era, joining forces with homegrown brand Aritzia to front their Fall 2023 collection campaign.
Shot at Anderson’s oceanfront home in British Columbia, the campaign sees the model, actor and author spotlighting tailored pieces from the brand’s new collection, in a bid to juxtapose the casual, relaxed nature of the setting with powerful garments. Reimagining the brand’s signature fabrics like the figure-smoothing Sculpt Knit and the second-skin Contour, the collection pairs them with oversized suiting and tailored outerwear for a feminine edge.
Aritzia’s Fall 2023 aims to represent “stepping into your power,” something which Anderson is very much known for. “I’m honoured to be a part of Aritzia’s Babaton Fall 2023 campaign,” the model begins in a press release. “Not only do we share the same BC roots, but we also share an effortless aesthetic — they let me be totally comfortable and confident without compromising my individual style. To mow the lawn in a power suit made sense to me, the garden is my office… That was the fun part, and that’s why it’s been such a wonderful and natural experience to work together finally.”
The collaboration with Aritzia follows Anderson’s recent team-up with Frankies Bikinis, which saw the model tapping into her Baywatch roots for a selection of swimwear styles.
Take a look at Anderson in action above, and stay tuned for more collaborations from the model and BC-based brand.
In other news, Miaou presents “An American in Paris” for FW23.
