Beauty

Your Nose Will Serve Main Character Energy With TikTok's "Scrunch Makeup" Trend

We promise, no botox injections were harmed.

By
851 Hypes

When it comes to doing my makeup, I’ve always had a simple approach and usually focus on highlighting my eyes or lips. I’ve never paid much attention to my nose as it’s not something I saw as a feature to highlight. Being someone with Afro-features, I’ve always felt that doing any contouring to slim down the shape and size of my nose would be a way of hiding my natural beauty, and I’m hella proud of my snout. But then, a new TikTok trend came along, giving me a whole new perspective on my nose. “Scrunch makeup,” has been what the platform is buzzing about and it involves scrunching up your nose to create a cute, unique look with experimental colors.

What Is “Scrunch Makeup”

Created by makeup artist Mei Pang as she wanted to experiment with her nose wrinkles, she added intensely colorful eyeshadow pigments of pink, orange and yellow to the bridge of her nose and then “scrunched” up her nose while applying white setting powder on top to create curated lines of demarcation.

‘Scrunch makeup” focuses on the nose and takes inspiration from Marni‘s Spring/Summer forehead makeup display at New York Fashion Week last fall, along with rainbow under eye makeup, which were both trending for 2022.

@meicrosoft Experimenting with my nose crinkles! Don’t ask me why I did this – I think I’m having artist block 😂 #avantgardemakeup #editorialmakeup #rainbowmakeup ♬ Let It Happen – Tame Impala

Other creators have also taken to the app to recreate Pang’s “Scrunch Makeup,” reporting that achieving it is actually much more complicated than it looks. If you’re inclined to try your hand at the trend and it works out, tag Hypebae’s Beauty Instagram for a chance to be featured.

@fx_freak Scrunch makeup?!?😅 Ib: @Mei Pang & @iris #makeup #creativemakeup ♬ original sound – Lauren Ward

@mua.parky #greenscreenvideo @Mei Pang’s scrunch makeup is so cool 🤩🤩 #fyp #makeup #tutorial #grwm ♬ Carti Wave Beat – Staysee

Read Full Article
Share this article

What to Read Next

"Martini Makeup" Is the Latest Beauty Trend That We Prefer Shaken, Not Stirred
Beauty

"Martini Makeup" Is the Latest Beauty Trend That We Prefer Shaken, Not Stirred

And don’t forget the lemon twist.
886 Hypes

Latte Makeup Is TikTok's Summer "It Girl" Beauty Trend — Here's Everything To Know
Beauty

Latte Makeup Is TikTok's Summer "It Girl" Beauty Trend — Here's Everything To Know

The hue-inclusive trend that has everyone obsessed.
6,800 Hypes

Lipstick Condoms Are Officially a *Thing* With Tiktok's "Latex Lips" Trend
Beauty

Lipstick Condoms Are Officially a *Thing* With Tiktok's "Latex Lips" Trend

Instead of lube, we’re going for high-shine gloss.
3,921 Hypes


"Unapproachable Makeup" Is for the Girlies That Want To Be Left Tf Alone
Beauty

"Unapproachable Makeup" Is for the Girlies That Want To Be Left Tf Alone

It’s giving “Get tf out of my face.”
2,201 Hypes

Supreme Unveils Nike SB Dunk High/Low "Rammellzee" for FW23
Footwear

Supreme Unveils Nike SB Dunk High/Low "Rammellzee" for FW23

Honoring the late artist.
1,508 Hypes

Nike Gets Dapper With Air Force 1 Low "Brogue"
Footwear

Nike Gets Dapper With Air Force 1 Low "Brogue"

Delivering a high class low top.
5,147 Hypes

Why Yes, We'll Take a Side Order of Chanel Perfume
Beauty

Why Yes, We'll Take a Side Order of Chanel Perfume

A Chanel-themed Diner is coming to Williamsburg, Brooklyn September 8-10.
2,251 Hypes

Jordan Brand Offers Air Jordan 5 "Olive" For Spring 2024
Footwear

Jordan Brand Offers Air Jordan 5 "Olive" For Spring 2024

Returning to market for the the first time in 17 years.
41,437 Hypes

Behind the Atelier: Zimo Yan of ZIMO Pens a Love Letter to Asian History and Heritage With Her Namesake Brand
Fashion 

Behind the Atelier: Zimo Yan of ZIMO Pens a Love Letter to Asian History and Heritage With Her Namesake Brand

The rising designer gives us an inside look into her design studio and upcoming collection.
42,449 Hypes

These New wagamama Uniforms Are Powered by PANGAIA
Fashion

These New wagamama Uniforms Are Powered by PANGAIA

“Merging cutting-edge design with environmental consciousness.”
1,308 Hypes

A First Look at the Nike Air Foamposite One "Anthracite"
Footwear

A First Look at the Nike Air Foamposite One "Anthracite"

Dropping this December.
4,374 Hypes

Starbucks Confirms the Return of the Pumpkin Spice Latte
Culture

Starbucks Confirms the Return of the Pumpkin Spice Latte

Here’s when the seasonal fan favorite will be back in stores.
659 Hypes

Take an Official Look at the Air Jordan 5 "Lucky Green"
Footwear

Take an Official Look at the Air Jordan 5 "Lucky Green"

Rumored to hit shelves on February 2024.
46,427 Hypes

Diesel Urges You to "Find the D" This FW23 Season
Fashion

Diesel Urges You to "Find the D" This FW23 Season

For the chance to win a 1DR bag, Diesel-branded sex toys and more.
1,674 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.