Here's an Early Look at Fashion East's SS24 Lineup for London Fashion Week
Featuring familiar faces like Johanna Parv and Standing Ground, as well as newcomer Olly Shinder.
With London Fashion Week just around the corner, talent incubator Fashion East has unveiled its highly-anticipated Spring/Summer 2024 lineup. The showcase will see the return of Standing Ground, Johanna Parv, and the exciting newcomer, Olly Shinder. Each designer is set to host their own show during London Fashion Week as part of Fashion East’s program, with the continued support of their long-standing partner, Nike.
Olly Shinder, a London-based menswear designer, is making his debut with Fashion East after gaining recognition with his graduate collection at Central Saint Martins in 2022, which was shot by Wolfgang Tillmans. Shinder’s designs push the boundaries of traditional masculinity, presenting a sensuous and nuanced aesthetic influenced by outerwear and club culture.
Returning for her second season with Fashion East, Estonia-born Johanna Parv continues her mission to redefine femininity. Her dynamic and versatile garments expertly combine technical fabrics with form-hugging silhouettes, showcasing Parv’s vision of “decoding and recoding femininity.”
Also making an exciting return for the third season is Standing Ground by Michael Stewart. His collection boasts couture-worthy gowns and sculptural silhouettes that effortlessly fuse subtle femininity with craftsmanship.
As a special guest, the cult womenswear label ASAI will visit the Fashion East runway, presenting its SS24 collection alongside the emerging designers. ASAI, known for its ’90s-inspired iconography, has garnered a devoted following on social media and originally joined Fashion East in Fall/Winter 2017.
Fashion East’s presentation is scheduled to take place during London Fashion Week on September 15.
In other fashion news, Lila Moss is “Miss M” in Maje’s new bag campaign.
