G-Star RAW Brings Back Elwood Denim in Style
Enlisting the help of Japanese street dancers.
G-Star RAW is integrating AI into fashion with the reintroduction of an Elwood denim design. The inventive pattern initially made its debut in 1996, laying the groundwork for endless innovation.
The futuristic fabric is back in the brand’s latest campaign, tapping street dancers The D SoraKi and Kyoka to demonstrate its versatility in the streets of Tokyo. The genderless Elwood collection nods to G-Star RAW’s archives, including quintessential ’90s silhouettes, delivering looser fits as well as straight-leg options crafted from a mix of Ecru C2C certified fabric and raw Japanese denim. The collection welcomes a variety of colorways, ranging from a crisp and clean white to a warm mustard hue, alongside classic indigo shades. Poetic illustrations arise out of artful acid-wash stains, joining deliberately slanted thigh seams and decisively angled pockets.
Take a closer look at G-Star RAW’s Elwood denim campaign in the gallery above. The collection will launch via G-Star RAW on September 6.
