House of Sunny Brings Its Insta-Approved Flair to London's Soho
Opening a new pop-up store ahead of London Fashion Week.
Hackney-based label, House of Sunny, is expanding its humble homegrown roots and setting its sights on the streets of Soho as it gears up to open its first central location.
Following the success of the brand’s flagship store, which opened in Hackney back in 2021, the Insta-approved label is set to open a new pop-up in London’s Soho just before the start of London Fashion Week. Offering its growing community the chance to see the brand in the flesh at a new (and arguably more accessible) location, the pop-up will stock House of Sunny’s full-size range across menswear and womenswear, showcasing its latest Fall/Winter 2023 collection.
Alongside the FW23 collection, the space will feature a number of in-store exclusives during its Soho reign, with shoppers also able to visit the limited-edition cafe, in line with the brand’s Hackney offering.
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“The best is yet to come, myself and the company have future plans to explore bricks and mortar, putting our stamp and design ethics into designing spaces in cool cities where our community hang. We are thrilled to make it an immersive experience, with lifestyle and story elements of our independence and design,” adds founder Sunny Williams.
House of Sunny’s Soho pop-up will open on September 7 at 5-7 Foubert’s Place, Carnaby, London.
In other news, British footwear brand DUKE + DEXTER are turning Playboy pin-ups into statement loafers.
