House of Sunny's Rose-Tinted FW23 Is All About the Law of Attraction
Featuring a pink-hued racer, fishtail denim maxis and lace trousers.
London-based indie brand, House of Sunny, unveiled its Fall/Winter 2023 collection, dubbed “The Law of Attraction.”
The celestial-style lookbook marks a new chapter for the emerging label, whose typically bold and bright prints and graphics appeared to be a little more pared-back this season. Drawing inspiration from the futility of the current economic climate, the brand finds itself in a state of newness, hoping to make a fresh start.
Taking cues from the concepts of law and attraction, the collection centers around the belief that the energy you bring to a situation is what you attract and in turn, aims to encourage those around it to exude positivity and hopefulness. “Energy is our pulse word,” says Founder Sunny Williams in a press release.
In a bid to radiate its own positive energy, the FW23 collection features delicate motifs of embroidered roses, fused with sheer fabrics, abstract knitwear and more of its signature vegan staples. Elsewhere, the collection sees the introduction of the brand’s new fish-tail maxi skirt, crafted in washed-out denim. Femininity and romance are juxtaposed by seemingly “masculine” pieces like double-breasted blazers, thick biker jackets and sailor styles — offering a fusion of genderless joy.
Take a look at the collection above and head to House of Sunny’s website to purchase.
While you’re here, check out our sustainable outfit ideas for fashion week.
