Fashion

Missoni SS24 "KALEIDOSCOPICA" Invites You To Wear the Rainbow

Delivering every color under the sun.

2,321 Hypes

Missoni SS24 "KALEIDOSCOPICA" Invites You To Wear the Rainbow

Delivering every color under the sun.

Celebrating its 70th anniversary, Missoni casts a rainbow over Milan Fashion Week for its Spring/Summer 2024 collection, “KALEIDOSCOPICA.” Creative Director Filippo Grazioli enlivens the label’s signature chevron pattern, painting it in a wondrous display of colors and weaving it into airy fabrics.

WHAT: “KALEIDOSCOPICA” lives up to its name as Missoni’s SS24 collection offers whimsical patterns juxtaposed by daring silhouettes. Pastels, sequins and rainbow-colored zig-zags immediately bring a sense of levity to the runway, an appropriate mood for the brand’s 70th birthday.

WHERE: The show took place in Milan’s La Pelota, surrounded by enormous silver spheres, reflecting a distorted, fun-house view.

WHO: Irina Shayk walked.

missoni spring summer 2024 kaleidoscopica milan fashion week filippo grazioli

SAW: Missoni is clearly for the maximalists as its SS24 collection is beaming with every color of the rainbow — literally. The brand’s trademark geometrical print is giving a new life as sheer multi-colored dresses appear throughout, often altered with ruching at the waist, swirling the colors for a slightly psychedelic effect. Orange creamsicle iterations brighten the collection in the form of ruffled frocks and crochet maxis. Meanwhile, sequins are layered over the candy-colored garments, infusing them with an ethereal essence. Neutral lovers are not forgotten about as white monochromatic ensembles provide a respite. Oversized tinted eyewear adds an effortlessly cool aesthetic to the uber-saturated collection.

missoni spring summer 2024 kaleidoscopica milan fashion week filippo grazioli

TOUCH: Sheer fabric, crochet knits and sequins are the main characters.

TASTE: Missoni is here to have fun and enjoy the sweetness of life, reimagining its classic chevron pattern through a kaleidoscope. Captivating colors, as well as playful shapes and textures result in a serotonin-boosting collection.

missoni spring summer 2024 kaleidoscopica milan fashion week filippo grazioli

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