Fashion

self-portrait’s Lunar New Year Campaign Reimagines Traditional Chinese Designs

Celebrating shared rituals and family ties.

2,549 Hypes

self-portrait’s Lunar New Year Campaign Reimagines Traditional Chinese Designs

Celebrating shared rituals and family ties.

self-portrait’s founder and director, Han Chong, paid homage to his fond holiday memories in the brand’s Lunar New Year campaign.  Lensed by Leslie Zhang in Shanghai, the collection of images feature an illustrious cast of women, including Malaysian model Ling Tan and actress Carina Lau to recreate Lunar New Year scenes of family and tradition.

The campaign is accompanied by the release of self-portrait’s Lunar New Year collection featuring pieces for women and children that reimagine the classic Chinese cheongsam design with traditional hues of red, green, and gold. As for accessories, the brand’s “Bow Bag” gets a silver and gold treatment, perfect for the holidays.

“Having Carina Lau and Ling Tan, acting and fashion icons I have long respected, is a dream come true, and to have them alongside a cast and crew of powerful women, for a campaign which honors the tradition of togetherness and family, feels incredibly special,” Chong shared in a press release.

You can shop the collection in self-portrait stores and on the brand’s website.

In other news, checkout Burberry’s Lunar New Year campaign.

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