K-Way Says Ski Season Is Officially Here
The outdoor brand’s new FW24 drop features functional upgrades of its best-selling styles.
Outdoor clothing brand K-Way just dropped its new Fall/Winter 2024 collection, confirming that Ski season has officially arrived. Blending functional design and practical fabrics with new season silhouettes and contemporary styles, the collection offers the ultimate upgrade for skiwear enthusiasts.
Enhancing the brand’s signature silhouettes through in-depth research into textiles and technical detailing, FW24 sees an even deeper exploration of fabric innovation. Standout styles include the Bonded Padded range, focusing heavily on comfort and lightweight materials, Premium Klassic collection which utilizes a new hydro-repellent technical wool fabric and the Fabric Mix program, which blends waterproof nylon with twill fabrics.
Celebrating the new release is a campaign that aims to transport us to the world of the surreal, placing the vibrant hues of the collection against a ski slope backdrop.
Take a look at the collection above and head to K-Way’s website to purchase from FW24.
In other FW24 news, take a look at “Ground Control” from Marine Serre.
