Johanna Parv Shows Pedal-Powered Elegance for SS25
Featuring world champion artistic cycling duo, Selina Marquardt and Helen Vordermeier in the streets of Stuttgart.
Johanna Parv has long been inspired by the women who move through the city, whether they’re powerfully striding down the street on a morning run or effortlessly cycling to work. It’s this very energy that inspired her Spring/Summer 2025 collection, which debuted at London Fashion Week this September. The show, which was a true celebration of urban life, came alive to the sounds of the city — the hustle and bustle, the hum of bicycles and the rhythm of urban traffic.
Now, Johanna Parv is taking us on another exhilarating journey with her latest release — an image and film series featuring world-champion artistic cycling duo, Selina Marquardt and Helen Vordermeier. In this stunning visual narrative, the pair navigates the vibrant streets of Stuttgart, Germany, effortlessly blending strength and grace as they embody the body in motion.
View this post on Instagram
Captured by photographer, Isabelle Wenzel whose work centers on the beauty of the human form, Marquardt and Vordermeier twist and turn with an undeniable sense of ease. They move as if born to wear Johanna Parv, fitting seamlessly into the world around them.
Click the gallery to see stills from the series. And if you missed the buzz about Johanna Parv’s SS25 makeup-free show, it’s right here for you to catch up on.
