NewJeans Make Their Calvin Klein Campaign Debut
NewJeans or new jeans?
Calvin Klein just announced its Fall 2024 campaign stars, the global K-pop group NewJeans. Making their CK debut, Minji, Hanni, Danielle, Haerin and Hyein are pictured in the brand’s new denim and Fall essentials.
“We are so excited to star in a Calvin Klein campaign,” said NewJeans in a statement. “It was a natural fit to partner with a brand rooted in confidence and with their team on a campaign that brought our personalities into focus, all while having fun wearing the latest seasonal styles,” they add.
Channeling vibrant color and an effortlessly cool attitude, the K-pop group showcases both their individual personalities and their group dynamic, captured in a campaign video soundtracked by Kah-Lo, Karma Fields and Associanu’s “It-Girl.”
Rooted in CK’s Fall denim collection, the campaign features Barrel, Wide and Straight-Leg fits as modeled by the music group, exuding a carefree ’90s-inspired energy. The new season jeans are paired with classic monogram tees, arriving in cropped, boxy fits, and layered with CK’s new outerwear offering.
Take a look at NewJeans in action for Calvin Klein above and head to the brand’s website to check out the new Fall collection.
While you’re here, check out our favorite collaborations from Fashion Month SS25.
