adidas' New Supernova Is All About Next-Level Comfort
Created with the Dreamstrike+ super foam.
In a global study surveying 2,674 runners across 11 cities worldwide, almost half (47%, to be precise) of runners said uncomfortable shoes were their biggest barrier to participating in the sport they love. So it makes sense that adidas would work on a solution, creating a comfort-focused apparel and sneakers franchise called Supernova.
Launched on February 15, the line reintroduces the beloved Supernova Rise, a sneaker made specifically with casual runners in mind, and brings two new comfy sneakers – the Supernova Stride and the Supernova Solution – to the fold. Each model includes adidas’s Dreamstrike+, a re-engineered super foam, derived from the brand’s signature Lightstrike Pro foam from the Adizero franchise.
Alongside the comfort Dreamstrike+ foam, the sneakers each have special features designed to target different comfort concerns for runners. For example, the Supernova Rise has support rods and a comfort heel fit, while the Supernova Stride and Supernova Solution both have extra forefoot cushioning and innovative outsole.
The sneakers were also designed to spark joy, incorporating a bright orange pop of color – a detail that recurs in the apparel line, as well – at the bottom of the soles. You can shop the Supernova collection on adidas.com or at select retailers globally.
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