waf. and adidas' Superstar ADV Collaboration Is Going Global
Bringing Lagos’ most popular sneaker to the world.
Lagos-based creative community and West Africa’s pioneering skate collective waf. — also known as Wafflesncream — made history this past summer. Co-founded in 2012 by brothers Jomi Marcus-Bello, Nifemi Marcus-Bello and KC Obijiaku, the collective teamed up with adidas for a first-of-its-kind partnership. Marking adidas’ inaugural collaboration with a Nigerian brand, waf. became the first African skate community to reimagine the iconic Superstar ADV silhouette. Now, the landmark collab is going worldwide.
Following a limited release at adidas’ Lagos flagship in Lekki, the popular partnership has officially launched globally. Every detail of the sneaker is deeply rooted in Lagos Island. The upper features a dusty grey tone inspired by the area’s industrial landscape, contrasted by breathable side panels built to handle the heat. Meanwhile, the translucent pink outsole captures the hue of the Lagos sky near the water at dusk.
Since opening its landmark skatepark at Freedom Park in 2024 and spearheading local movements like Go Skate Day, waf. has continually built its scene entirely from the ground up. This collaboration bridges over half a century of Superstar heritage with the raw energy of Naija youth culture.
The adidas Superstar ADV is available to purchase now on the adidas website and select retailers.
In other news, UGG and JW Anderson dropped their first collaboration.
