Footwear

NewJeans' Hanni Is UGG's Newest Global Ambassador for 2024

“UGG is a brand that I have grown up with and that exists very fondly in a lot of my younger memories,” the artist reveals.

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NewJeans' Hanni Is UGG's Newest Global Ambassador for 2024

“UGG is a brand that I have grown up with and that exists very fondly in a lot of my younger memories,” the artist reveals.

UGG just announced NewJeans member Hanni as its global brand ambassador for 2024, resulting in a brand new campaign showcasing UGG’s latest summer-ready silhouettes. Including the GoldenGlow and Stratus Sandals alongside the Venture Daze Clog and Slide, the campaign aims to explore a playful take on the conventional “To-Do List,” and sees Hanni swapping everyday tasks for eccentric adventures.

“UGG is a brand that I have grown up with and that exist very fondly in a lot of my younger memories, so to have been given the opportunity to work with them, let alone become their Global Ambassador is such a surreal moment for me. I am not only so so grateful and thankful, but I’m also ecstatic and looking forward to sharing my love for UGG with you as well!” says Hanni in a press release.

Echoing that excitement is UGG’s president Anne Spangenberg, who adds, “We are honored to announce Hanni as our new global ambassador for UGG. Her approach to style and how she authentically wears UGG products makes her an exceptional face to represent the brand. The way Hanni connects with her fans and inspires a new generation to embrace their individuality is something UGG has always believed in.”

Take a look at the new UGG campaign starring Hanni above, and head to the brand’s website to shop the latest styles.

In other news, Diesel welcomes us into a world of successful living for SS24.

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