Culture

Nike Athlete Keely Hodgkinson on Fashion, Fitness and the Future

Hypebae speaks to the record-breaking runner ahead of this summer’s Olympic games.

2,203 Hypes

Nike Athlete Keely Hodgkinson on Fashion, Fitness and the Future

Hypebae speaks to the record-breaking runner ahead of this summer’s Olympic games.

Keely Hodgkinson was born to be a record-breaker. At just 19, the middle-distance runner and Nike athlete won the silver medal at the 2020 Olympics in Tokyo, knocking Kelly Holmes off the top spot which she’d held since 1995. After four years of training, Hodgkinson is gearing up for her return at the 2024 Olympics and we caught up with her to find out more about her journey, how Nike has supported her career and what inspires her off-track style.

“I’ve been with Nike since I was 17, which is almost five years now,” Hodgkinson tells Hypebae. “Growing up, Nike was always the company I wanted to be with and wanted to be sponsored by so to have that happen at such a young age and still be on this journey with them five years later is a great feeling,” she adds.

Speaking about her interest in fashion and style, the athlete explains, “There’s only so much you can do when you compete, but I love to style my hair differently, add accessories, mix up my makeup and jewellery. It’s become a much bigger thing in the sport now, I love seeing how we can all bring our personality in different ways.”

Ahead of this summer’s Olympics, Hodgkinson speaks about fashion, fitness and her future plans.

Read on for the full interview.

keely hodgkinson nike athlete running football

Keely, tell us a bit about your journey with sport and fitness. Where did it all begin?

When I was younger I used to swim, so I had really good basic fitness from that, that was my favourite when I was really young. I was quite sporty growing up and I used to try lots of new sports at school so it felt quite natural. My Dad was the first person to encourage me to try athletics, I was hesitant for a while but when I finally tried it, I loved it. Running was always my favourite part, I did try the odd shot-put throw but I’ve always been more into long-distance & middle-distance running.

At what point did you know it was going to end up being your career? 

When I was around 15, I won my first national title. I then raced and won the European Juniors the following year. That made me realise that I wanted to take athletics seriously as a career and I’ve continued along the GB pathway ever since. 

So, at what point did Nike come into the picture? What’s that process been like? 

I’ve been with Nike since I was 17, which is almost five years now. They’ve been a great partner and supporter of mine, I’ve always enjoyed working with them. Growing up, Nike was always the company I wanted to be with and wanted to be sponsored by so to have that happen at such a young age and still be on this journey with them five years later is a great feeling. In the last few years, I’ve worked closely with the team over in Portland to share my thoughts and feedback on new products. I’ve really enjoyed that side of the process, it’s so exciting to see the steps that go into creating the products I wear on track.

Sport style and fashion have always been of interest to you. How would you describe your off-track style? 

I love to experiment with style so I wouldn’t say have a particular style I stick to, I like to put different pieces together as a form of self-expression. I love going thrifting and finding vintage pieces, especially designer vintage pieces, and mixing that with other items in my wardrobe. 

It’s a lot of fun and a nice thing to do off the track but I also like to add a little something to my track looks, too. There’s only so much you can do when you compete, but I love to style my hair differently, add accessories, mix up my makeup and jewellery. It’s become a much bigger thing in the sport now, I love seeing how we can all bring our personality in different ways. 

keely hodgkinson nike athlete running football

In the past, you’ve spoken about your love of vintage designer pieces. What are some of your favourite pieces that you’ve found recently? 

I’ve just recently found a vintage denim Louis Vuitton bag. I got it from Sweden. It took me so long to find, I’ve been looking for it for ages! I like vintage pieces because not many people have them, I think it’s also a nice investment and I always mix them in with everyday items I already have in my wardrobe, especially sportswear style pieces, I’ve also been layering a lot of items with Nike sports bras recently.  

Given the rise of trends like blokecore and gorpcore, it feels like both sport and fashion are working much more closely together. How does that impact you as someone with an interest in both? 

There’s so many trends and they change so quickly that it’s hard to keep up with, but I think if you find one that you love then just go with it, be playful and have fun! Personal style is just that, it’s personal to you, so I am never afraid to put my own spin on a trend I’ve seen. For example, I love mixing my fashion pieces with sportswear to add a little flair, especially when it comes to sneakers. I’ve been wearing the Nike x sacai Waffle sneakers a lot recently, I love them. 

You’ve got a pretty big year lined up for 2024. How are you preparing and what are you most looking forward to? 

I’m really looking forward to the Paris Olympics. Since I was young, and on my journey as a professional athlete, I always thought Paris would be the one that I would really be able to go for. I then completed in Tokyo which was amazing, so I see that as an added bonus! I’ve been back and forth from South Africa this year for training camp to make sure I am as prepared as possible for the summer. It’s a long process for a two-minute race, but its worth it and I can’t wait.  

Read Full Article
Text By
Share this article

What to Read Next

RAYE Is Entering Her Fitness Era With H&M Move
Fashion

RAYE Is Entering Her Fitness Era With H&M Move

We caught up with the record-breaking BRIT nominee to find out more.
2,904 Hypes

The Hypebae Best: Sex-Positive Fashion, Wellness and Relationship Hard Launches of 2023
Sex & Dating

The Hypebae Best: Sex-Positive Fashion, Wellness and Relationship Hard Launches of 2023

Presenting the sexiest — and most controversial — moments of the year.
7,844 Hypes

For Athlete Nienke Brinkman, Trail Running is Rooted in the Mind, Body and Soul
Fashion 

For Athlete Nienke Brinkman, Trail Running is Rooted in the Mind, Body and Soul

Discover how Nike Running’s ambassador embarks on empowering trails in the new Pegasus Trail 4 GORE-TEX.
3,576 Hypes


Meet the Artist and Fashion Designer Making the Most of Outdated Makeup
Fashion

Meet the Artist and Fashion Designer Making the Most of Outdated Makeup

The British-South Asian talent, Anika Leila, ups the ante on upcycling by experimenting with expired eyeshadows, eyeliners and more.
2,978 Hypes

Diesel Welcomes You to a World of Successful Living for SS24
Fashion

Diesel Welcomes You to a World of Successful Living for SS24

Continuing its partnership with Guinness World Records.
2,230 Hypes

ICECOLD's Acrylics Exhibit Is an Ode to the Cultural Impact of Nail Art
Beauty

ICECOLD's Acrylics Exhibit Is an Ode to the Cultural Impact of Nail Art

Including nine New York City based nail artists and a 300-page art book.
1,006 Hypes

Keith Powers Wants Men To Take Beauty Seriously
Beauty

Keith Powers Wants Men To Take Beauty Seriously

“The stigma behind men taking so long in the morning not being masculine is toxic and ignorant.” — Keith Powers
1,844 Hypes

Think Corpcore and Gorpcore Are Unrelated? FW24 Collections Beg To Differ
Fashion

Think Corpcore and Gorpcore Are Unrelated? FW24 Collections Beg To Differ

As the modern workforce seeks wellness, fluidity and polymathic roles, how will uniform dressing evolve?
4,370 Hypes

CELINE Debuts Its First Ever Cosmetics Line
Beauty

CELINE Debuts Its First Ever Cosmetics Line

During the digital showcase of its Winter 2024 collection.
2,654 Hypes

Willow Smith Is Dior Beauty's New International Beauty Ambassador
Beauty

Willow Smith Is Dior Beauty's New International Beauty Ambassador

The daring darling is ready to make her mark in beauty.
14,288 Hypes

Qatari Label 1309 Studios Drops Ramadan Collection
Fashion

Qatari Label 1309 Studios Drops Ramadan Collection

Starring sisters Huda and Helena Shahin.
594 Hypes

Kylie Jenner Spotlights Sam Edelman Signatures in New SS24 Campaign
Footwear

Kylie Jenner Spotlights Sam Edelman Signatures in New SS24 Campaign

“Fashion is more than just something to wear, it is a source of power.”
6,716 Hypes

The Hottest Sex Toy Jewelry for a Spicy Night Out
Sex & Dating

The Hottest Sex Toy Jewelry for a Spicy Night Out

Wearable pleasure is all the hype for Gen Z.
22,529 Hypes

Are Men Finally Owning Their Love of Sex Toys?
Sex & Dating

Are Men Finally Owning Their Love of Sex Toys?

LELO’s latest drop has men rushing to share their hot takes.
7,678 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.