Rihanna Debuts the New FENTY x PUMA Creeper Phatty
Celebrating the launch at a red carpet event in London.
Rihanna‘s much-loved FENTY x PUMA Creeper Phatty made its triumphant return back in 2023 and now, the chunky silhouette is back with all-new colorways. First launched in September 2015 as a platform version of PUMA’s signature Suede sneaker, the Creeper now boasts an oversized design and stacked gum sole.
Landing in three new colorways, the Earth Tone collection includes “Taupe,” “Fog Green” and “Warm White,” with the Taupe iteration being the first to drop. Celebrating the launch, PUMA and Rihanna teamed up with Philippa Price for a vibrant campaign which explores the “art of camouflage” and the “concept of creeping.”
Queen Rih also made an appearance in London to celebrate the launch, transforming Tobacco Dock into an underground garden experience. Speaking about the colorways, Rih told us, “I have two [favorites]. I love them for all different reasons. My favorite thing about all the colorways is that you can wear them with everything.”
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Take a look at the new campaign above and head to PUMA’s website to purchase the “Taupe” colorway of the new Creeper Phatty, while the green and white iterations are set to launch on April 25.
While you’re here, check out the new “LE MARIAGE” campaign from Jacquemus.
