Sex & Dating

Bumble Removes Celibacy Billboard After Backlash

Here’s what Gen Z women have to say…

1,243 Hypes

Following the news of its dating app revamp, Bumble faces backlash.

In early May, news broke that the dating app for women would remove its key feature: women rizizng first. The moment signaled a revamp for the app and the industry ate it up. That was until a Bumble billboard was spotted in LA

The billboard meant to poke fun at celibacy hitting trend status amongst Gen Z women, unintentionally placed blame on its target audience. However, the team missed a key point: many Gen Z and Millennial women have chosen celibacy after key events like the overturning of Roe v. Wade, for religious reasons and more.

Following the negative response, the dating app released a statement via LinkedIn taking ownership — and brands should take note.

Check out the statement below.

To our beloved Bumble Community:

We made a mistake. Our ads referencing celibacy were an attempt to lean into a community frustrated by modern dating, and instead of bringing joy and humor, we unintentionally did the opposite. Some of the perspectives we heard were: from those who shared that celibacy is the only answer when reproductive rights are continuously restricted; from others for whom celibacy is a choice, one that we respect; and from the asexual community, for whom celibacy can have a particular meaning and importance, which should not be diminished. We are also aware that for many, celibacy may be brought on by harm or trauma.

For years, Bumble has passionately stood up for women and marginalized communities, and their right to fully exercise personal choice. We didn’t live up to these values with this campaign and we apologize for the harm it caused. So, here’s what we’re doing: We’re removing these ads from our global marketing campaign. Bumble will be making a donation to the National Domestic Violence Hotline, among other organizations, as a part of our ongoing efforts to support the work being done around the world to support women, marginalized communities, and those impacted by abuse. We will also be offering these partners this billboard space to display an ad of their choice for the duration of our reserved billboard time.

Please keep speaking up and telling us how we can be better. We care about you and will always be here for you.

With love and sincere appreciation,

Bumble 💛

While you’re here, does self-pleasure go against the “celibacy rules?”

For more on celibacy, read our op-ed on why hookup culture is in its flop era.

Read Full Article
Text By
Share this article

What to Read Next

Feeld Dating App Launches Celibacy Feature
Sex & Dating

Feeld Dating App Launches Celibacy Feature

Now available.

Ask a (S)expert: “Is Self-Pleasure Against the ‘Celibacy Rules’?”
Sex & Dating

Ask a (S)expert: “Is Self-Pleasure Against the ‘Celibacy Rules’?”

Welcome to our series led by Gigi Fong, Hypebae’s in-house sex and dating editor.

6 Celebrities That Were Banned From Dating Apps
Sex & Dating

6 Celebrities That Were Banned From Dating Apps

Yes, you read that correctly.


What's a Throuple? Here's Your Guide to Triad Polyamory
Sex & Dating

What's a Throuple? Here's Your Guide to Triad Polyamory

In some relationships, jealousy can be your friend.

e.l.f’s “So Many Dicks” Campaign Is Calling for Corporate Change
Beauty

e.l.f’s “So Many Dicks” Campaign Is Calling for Corporate Change

Making the vast diversity gap known. 

These Are the Best Swimwear Brands for Fuller Busts
Fashion

These Are the Best Swimwear Brands for Fuller Busts

D+ girlies, we’ve got your back. Literally.

Add These 5 Out-Of-The-Box, Spring Nail Designs To Your Inspo Board
Beauty

Add These 5 Out-Of-The-Box, Spring Nail Designs To Your Inspo Board

Designed by NYC nail tech, KimtheProduct.

MELLER Empowers Your Every Persona This Summer
Fashion

MELLER Empowers Your Every Persona This Summer

The sunglasses brand’s new campaign stars Ines Silva and her many selves.

SKIMS Celebrates the WNBA With All-Star Campaign
Fashion

SKIMS Celebrates the WNBA With All-Star Campaign

Featuring Candace Parker, Cameron Brink and more.

Maya Jama Just Revealed the Secret Behind Her Signature Fringe
Beauty

Maya Jama Just Revealed the Secret Behind Her Signature Fringe

The ‘Love Island’ host is now the face of Beauty Works, too.

Gucci Grows an Enchanted Garden in London's Tate Modern
Fashion

Gucci Grows an Enchanted Garden in London's Tate Modern

For its Cruise 2025 show helmed by Sabato de Sarno.

Audrey Nuna Dives Into Digital Fashion in Collaboration With SYKY
Fashion

Audrey Nuna Dives Into Digital Fashion in Collaboration With SYKY

Unveiling a new collection dubbed “Glamour as Armor.”

Kendall Jenner Flaunts Her Summer Picks in FWRD's SS24 Campaign
Fashion

Kendall Jenner Flaunts Her Summer Picks in FWRD's SS24 Campaign

Featuring ERL, Saint Laurent and Bottega Veneta.

How To Maintain Great Vaginal Health
Sex & Dating

How To Maintain Great Vaginal Health

An OB-GYN shares tips to help keep your health in check.

More ▾
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.