Urban Sophistication's New Capsule Is for the Carrie Bradshaw in All of Us
Presenting “FEEELS Rich.”
The cult-loved accessories label Urban Sophistication is back with another installment of its new clothing range, FEEELS. For its third capsule collection, the brand looks to iconic TV and film characters like Carrie Bradshaw and Rebecca Bloomwood as a source of inspiration.
Exploring “the profound emotional resonance of clothing,” the FEEELS Rich collection aims to blend extravagance with aspiration, starring a “captivating protagonist” who treads the line between relatable and aspirational. For its accompanying campaign, Urban Sophistication places its protagonist atop a “Tiffany-blue ocean,” bearing the weight of unpaid bills.
Transporting us to her minimalist apartment, the campaign shifts our attention to a makeshift couch crafted from shopping bags while she’s captured feeding a goldfish with Evian water. The playful juxtaposition is one that Urban Sophistication does best, blurring the line between ironic and iconic.
Spotlighting the newest pieces from the FEEELS range, this season’s collection includes the brown polka dot Waldorf Dress, Carrie Knit Top and Four Seasons Cardigan.
Take a look at the campaign above and head to the brand’s website to shop the new collection.
In other news, David Koma blessed us with a masterclass in texture for PF25.
