Fashion

JW Anderson Celebrates the Power of the REM Cycle for SS25

Putting “REAL SLEEP” on the agenda this fashion week season.

1,770

JW Anderson Celebrates the Power of the REM Cycle for SS25

Putting “REAL SLEEP” on the agenda this fashion week season.

Irish designer Jonathan Anderson presented JW Anderson‘s Spring/Summer 2025 collection at Milan Fashion Week, encouraging attendees to take a step back and think about the power of the REM cycle. The theme was clear from the get-go, gifting attendees with a printed T-shirt that read the words “REAL SLEEP” as their invitation.

The venue itself was then transformed into a cozy bedtime escape, featuring twinkling lightbulbs and plush fabrics. The collection that followed mirrored these motifs, including quilted coats, cream and pink duvet cover jackets and oversized bombers.

As is customary for Anderson, the collection offered a playful (and oftentimes exaggerated) approach to classic silhouettes, adding a touch of surrealism and artistic influence to pieces like denim dresses, belted jorts and textured jackets. As always, texture played a big part, with glossy sheens coating puffed-up hoodies and ruffles adorning jackets.

Staying true to his Irish heritage, the designer also presented a slew of looks in collaboration with Guinness, resulting in co-branded knitwear.

Check out JW Anderson’s cozy SS25 collection above, and for more from Milan Fashion Week, check out Martine Rose’s debut.

Read Full Article
Text By
Share this article

What to Read Next

Your Definitive Recap of Men’s Fashion Week SS25
Fashion

Your Definitive Recap of Men’s Fashion Week SS25

From Martine Rose’s Milan debut to Pharrell uniting the world at Louis Vuitton.

QASIMI Returned to the Runway for SS25
Fashion

QASIMI Returned to the Runway for SS25

Marking the brand’s first fully-fledged show held under the creative direction of Hoor Al Qasimi.

Your Definitive Recap of Berlin Fashion Week SS25
Fashion

Your Definitive Recap of Berlin Fashion Week SS25

From PLNGNS’ upcycled sneaker garments to GmbH’s collaboration with Axel Arigato.


Rohan Mirza SS25 Is What The Cool Kids Wear in Your Nightmares
Fashion

Rohan Mirza SS25 Is What The Cool Kids Wear in Your Nightmares

The 23-year-old, Parisian designer has done it again, this time diving into a liminal universe between digital and physical.

Is This Martine Rose's Next Nike Collaboration?
Footwear

Is This Martine Rose's Next Nike Collaboration?

Teased at the designer’s recent MFW show.

PUMA Announces BLACKPINK's Rosé As New Ambassador
Fashion

PUMA Announces BLACKPINK's Rosé As New Ambassador

Joining the likes of Rihanna, A$AP Rocky, Dua Lipa and Skepta.

Martine Rose Makes Milan Fashion Week Debut
Fashion

Martine Rose Makes Milan Fashion Week Debut

Showcasing models with enlarged prosthetic noses alongside a new Nike collaboration.

Bridal, but Make It Fashion
Fashion

Bridal, but Make It Fashion

Emerging fashion designers are saying “I do” as next-gen brides look to design their wedding day, their own way.

It's Official: “Polin’s” Chemistry In 'Bridgerton' S3 Is Unreal
Sex & Dating

It's Official: “Polin’s” Chemistry In 'Bridgerton' S3 Is Unreal

We’re all about the friends-to-breaking-furniture pipeline.

Feeld Adds "Brat" Kink Tag Following Charli XCX Album Release
Sex & Dating

Feeld Adds "Brat" Kink Tag Following Charli XCX Album Release

“Be your brattiest self.”

Do You Have a Brat Kink? Let TikTok Decide
Sex & Dating

Do You Have a Brat Kink? Let TikTok Decide

No kink shaming allowed.

A Look Back at Diesel's Most Sex-Positive Moments
Sex & Dating

A Look Back at Diesel's Most Sex-Positive Moments

Dive into the brand’s kinkiest campaigns and collections.

Ask a (S)expert: "Is Rebound Sex... Rude?"
Sex & Dating

Ask a (S)expert: "Is Rebound Sex... Rude?"

Welcome to our new series led by Gigi Fong, Hypebae’s in-house sex and dating editor.

TRIANGL Swim Heads to Yucca Valley This Summer
Fashion

TRIANGL Swim Heads to Yucca Valley This Summer

With a color palette inspired by the desert sun and skies.

More ▾
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.