Palace Artois Is Back With a Bang
This time, teaming up for a tenniscore-inspired collection that’s somehow perfect for the pub.
Palace and Stella Artois are jumping on the tenniscore trend, joining forces for their second collaboration. Drawing inspiration from the great British sport, the collection also draws on Stella Artois’ long-standing relationship with tennis, as the official beer partner of Roland Garros and Wimbledon.
Offering a range of ready-to-wear apparel and accessories, the collection fuses pub classics with court style and includes graphic-printed match jackets with embroidered arm detailing, light-weight court jackets, tech polos, cozy hoodies, T-shirts and shorts — all featuring the collaborative Palace Artois logo.
Elsewhere, the collection includes a range of matching caps and socks, plus its piece-du-resistance which lands in the form of a special co-branded tennis racket and balls — made by Slazenger. Rounding out the collaborative offering is a branded towel, holdall kit and of course: the return of the cult-loved chalice.
Celebrating the release in true Palace style, the team have created a campaign film directed by Stanley Brock and starring Palace alumni Lucien Clarke, Savannah Keenan, Rory Milanes and Chewy Cannon.
Take a look at the new collection above and head to the Palace website from June 28 to purchase. The collection will also be available from Dover Street Market the same day, before launching in Japan, China and Korea on June 29.
While you’re here, check out the latest tennis-inspired team-up from On Running and Beams.
