Beauty

Pharrell Williams' LVERS Fragrance Is *So* Bae-Coded

“What will you do when the sun shines on you?”

1,334

Pharrell Williams‘ latest Louis Vuitton showcase at Paris Fashion Week had a major drop – and it had nothing to do with the clothes on show. It was the debut of the LVERS fragrance

His first fragrance for Vuitton, created in collaboration with master perfumer Jacques Cavallier Belletrud and Camille Cavallier Belletrud, is extremely bae-coded. The trio set out on a daring mission to encapsulate the very essence of the sun, a task many believed to be beyond reach. The result? An extraction of energy through a soothing perfume of opportunity and enhancement. 

“The theme of sunlight that lit up Pharrell’s debut show on Pont Neuf in June 2023 inspired us to convey photosynthesis in scent,” explains the master perfumer in the press release. “It may sound abstract, but if you look at life, photosynthesis is the starting point for everything.” As you’d expect, LVERS is as unique as it is desirable and transcends both gender and age.

Pharrell Williams, Louis Vuitton Mens, Pharrell Williams Fragrance, LVERS, LVERS Fragrance

Meticulously crafted in the Louis Vuitton creative atelier at Les Fontaines Parfumées in Grasse, France, the elusive scent has an unlikely main ingredient: Galbanum. The woody, green note is derived from gum resin, extracted from an Iranian plant. At the base cedarwood oil melds with sandalwood, before being spiced up with fresh ginger and finished off with a zesty top note of bergamot. (Each ingredient, coincidentally, is connected to age-old cultural practices connected with notions of healing, renewal and wellbeing, making it an elixir of sorts, too.)

The bottle also pays tribute to the sun: reflecting, refracting and imitating sunlight with its prismatic design. Additionally, a travel case and fragrance trunk, which holds three bottles, are crafted in Williams’ signature camouflage-meets-Damoflage motif.

Retailing for $320 USD, the perfume is available on the Louis Vuitton site.

For more beauty news, check out our coverage of ‘Initio Parfums Privés’ “Neo”.

Read Full Article
Text By
Writer
Aaraf Adam
Share this article

What to Read Next

Louis Vuitton's 45 Scent "Perfume Atlas" Is A Luxury Fragrance Fantasy
Beauty

Louis Vuitton's 45 Scent "Perfume Atlas" Is A Luxury Fragrance Fantasy

Created by Jacques Cavallier Belletrud.

Pharrell's Humanrace Joins Dover Street Parfum Market for Limited Launch
Beauty

Pharrell's Humanrace Joins Dover Street Parfum Market for Limited Launch

Kicking off Paris Fashion Week Men’s in style.

Gabriel Moses' Debut Monograph 'Regina' Is Coming Soon
Art & Design

Gabriel Moses' Debut Monograph 'Regina' Is Coming Soon

Paying tribute to the women in his life and the values that shaped his artistic perspective.


Pharrell Goes Country Western for Louis Vuitton's FW24 Showcase
Fashion

Pharrell Goes Country Western for Louis Vuitton's FW24 Showcase

Featuring Timberland collabs, Miley Cyrus music and Speedy bags.

BLACKPINK's Jennie Introduces Beats' New Solo Buds
Fashion

BLACKPINK's Jennie Introduces Beats' New Solo Buds

“Music and self-expression are so important to me, so my collaboration with Beats was the perfect fit,” says the K-pop star.

Did Wales Bonner Just Tease a New Adidas Collab?
Footwear

Did Wales Bonner Just Tease a New Adidas Collab?

On the runway at Paris Fashion Week, of course.

Tips for Your Boysober Era
Sex & Dating

Tips for Your Boysober Era

Because it really is that hard.

Cecilie Bahnsen Makes History With Her Third ASICS Collaboration
Footwear

Cecilie Bahnsen Makes History With Her Third ASICS Collaboration

Marking the first-ever women’s model of ASICS’ GEL-QUANTUM 360 VIII.

It's a Voting Girl Summer According to Offside Outlet
Fashion

It's a Voting Girl Summer According to Offside Outlet

The new campaign takes inspiration from the biggest events in the UK this summer, from the Euros to the General Election.

Rihanna Is Dior's New J'adore Ambassador
Beauty

Rihanna Is Dior's New J'adore Ambassador

Appearing in an official campaign later this year.

Jouissance Empowers Erotic Women Through Fragrance
Sex & Dating

Jouissance Empowers Erotic Women Through Fragrance

Dive into the sensuous worlds of your faves.

5 Daily Habits for Elevating Self-Love and Pleasure
Sex & Dating

5 Daily Habits for Elevating Self-Love and Pleasure

Courtesy of luxury pleasure brand, Womanizer.

Elyanna Wants Her Music To Be a Tool for Change
Music

Elyanna Wants Her Music To Be a Tool for Change

The Palestinian-Chilean artist and Princess of Arabic Pop talks about family, fashion and the future.

Squarespace CMO Kinjil Mathur On Supporting the Future's Female Leaders
Culture

Squarespace CMO Kinjil Mathur On Supporting the Future's Female Leaders

“I’m deeply committed to supporting female leadership within my community, with a focus on South Asian and BIPOC representation.”

More ▾
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.