Your Definitive Recap of Men’s Fashion Week SS25
From Martine Rose’s Milan debut to Pharrell uniting the world at Louis Vuitton.
The Spring/Summer 2025 season of Men’s Fashion Week is currently taking place, with a jam-packed schedule in Milan already complete, and Paris well and truly underway. So far, we’ve seen a few of our favorite designers make runway returns, alongside newcomers making their debuts. Particular highlights include Martine Rose’s inaugural Milan Fashion Week showcase, which featured prosthetic noses and an exploration of contemporary beauty standards, alongside JW Anderson’s cozy sleep-topia and a heartfelt and history-making debut from Indian label Kartik Research.
Elsewhere, Pharrell’s highly-anticipated Louis Vuitton showcase did not disappoint and in true fashion week style, this season’s runways were testing ground for some of the biggest collaborations around — from adidas and Wales Bonner to Feng Chen Wang and UGG.
Ahead, we recap some of the biggest moments from Men’s Fashion Week SS25 so far.
Martine Rose Makes It In Milan
Martine Rose presented her inaugural runway show at Milan Fashion Week for SS25, offering up a slew of oversized silhouettes alongside a new Nike collaboration. Rose presented her usual sportswear-inspired looks and a contemporary take on tailoring and club-night clothing — this time, with a twist. In a bid to question conventional beauty standards, models on the runway were accessorized with enlarged prosthetic noses and knotted hip-length wigs, encouraging us to question, what even is beauty?
JW Anderson Invites You to Sleeptopia
Irish designer Jonathan Anderson presented JW Anderson‘s SS25 collection during Milan Fashion Week, encouraging attendees to take a step back and think about the power of the REM cycle. The unique theme was clear from the get-go, with printed T-shirt that read the words “REAL SLEEP” acting as guest invitations. The venue itself was then transformed into a cozy bedtime escape, featuring twinkling lightbulbs and plush fabrics. The collection that followed mirrored these motifs, including quilted coats, cream and pink duvet cover jackets and oversized bombers.
Kartik Research Makes Historical Runway Debut
This season at Paris Fashion Week, Indian designer Kartik Kumra made history as Kartik Research became the first Indian-owned label to showcase at PFWM. Presenting a collection dubbed “Delhi’s Dreaming,” the showcase featured the brand’s signature artisan techniques and fabrics, along with a slew of upcycled Converse sneakers, drawing on Kumra’s exploration of what it means to be Indian today. Looking at specific characters, places and cultural attitudes — which sometimes restrict freedom of speech — the collection aimed to provide a holistic view of the place that Kumra calls home.
Pharrell Unites the World at Louis Vuitton
Pharrell Williams began his seasonal LV takeover with a teaser posted on his fashion insider Instagram page @skateboard. Sharing an image featuring a graphic of the Earth with an LV AirTag, it later became clear that the AirTag would be sent out as invitations, inviting guests to La Maison de l’UNESCO. Collaborating with Air Afrique on graphics and patterns, the collection took inspiration from Afro-diasporic arts alongside the concept of knowledge-sharing and bringing nations together.
Feng Chen Wang Drops UGGs and Platforms
Chinese designer Feng Chen Wang is always one to watch, and her SS25 showcase was no exception. Presenting a series of artfully tailored, yet still contemporary, looks for both menswear and womenswear, the collection offered a slew of raw-edged blazers, mini skirts and shirts, paired with beaded ties, teapot earrings and micro bags. Standout pieces were undoubtedly the plush, crackled UGG collaboration alongside the sky-high platform sandals that arrived in hues of white, brown and black.
Wales Bonner Teases adidas Collab
Wales Bonner presented its SS25 collection during PFW, offering up a resortwear-inspired, seemingly Miu Miu-coded selection of sporty styles and drawstring shirts. The biggest moment, however, was a tease of the brand’s latest adidas Originals collaboration, which showcased four silhouettes including a new Country Low, Superstar Hi-top and two sparkling Sambas, encased in glittering sequins.
