POSTER GIRL Opens The Love Factory With Kim Petras and Alton Mason
An iconic take on everyone’s favorite guilty pleasure, ‘The Bachelor.’
After its viral court-inspired campaign dropped last year, all eyes have been on POSTER GIRL to see if there was any way it could be topped. What else could possibly be better than City Girls‘ JT, Cindy Kimberly and a parody of the Supreme Court, you ask?
Introducing “The Love Factory,” the newest campaign from the bodacious London-based label. Recreating the iconic ABC show The Bachelor, POSTER GIRL enlisted the help of original executive producer Zach Kozek to shoot the campaign, alongside pop icon Aliyah’s Interlude, fashion it-girl Lana Rhodes and queer icon Kim Petras.
Elsewhere, the campaign features the Clermont Twins, India Love and Salem Mitchell, each vying for the love and attention of hunky hearthrob Alton Mason.
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Celebrity cameos add to The Love Factory’s appeal, including brand founders Francesca Capper and Natasha Somerville along with stylist Mel Ottenberg — who also styled the campaign. Along with the brand’s vibrant community, the campaign showcases the latest iteration of cult-loved POSTER GIRL styles, including shell suits, latex dresses, lace shapewear and wigs with built-in headbands.
Take a look at the new POSTER GIRL campaign above and head to the brand’s website to see the latest collection.
While you’re here, see Jhene Aiko in SKIMS.
