Fashion

Jhené Aiko Is Pure Magic in SKIMS' Newest Campaign

We aren’t worthy.

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Jhené Aiko Is Pure Magic in SKIMS' Newest Campaign

We aren’t worthy.

SKIMS just announced another stellar celeb as its newest campaign face, this time tapping GRAMMY-nominated singer-songwriter Jhené Aiko. Featuring in the campaign ahead of her upcoming tour, Aiko is captured by South African photographer Henrik Purienne, known for his vintage-inspired aesthetic.

Lensed amidst a striking desert backdrop, Aiko spotlights the brand’s Cotton Rib and Cotton Jersey collection, showcasing the Cotton Rib Cami, Tank and Tee alongside the Jersey Boy Short and Cheeky Tanga.

“This was such a beautiful campaign to star in. As a longtime customer and genuine fan of the brand, I’m honored that SKIMS asked me to be part of it,” shared the artist in a press release. “My outfits on stage can often be very intricate and restrictive, but when I’m at home with my family or travelling on the road, comfort is essential.”

Kardashian adds, “Jhené’s presence adds a calm yet dynamic layer to the campaign that reflects the comfort and ease of SKIMS Cotton Rib and Cotton Jersey collections. She’s one of my favorite artists so I’m honored to have her star in our SKIMS Cotton campaign ahead of her Magic Hour Tour that starts this month!”

Check out Aiko in action above and head to the SKIMS website to purchase the Cotton Rib and Cotton Jersey collections.

In other news, Jacquemus and Nike unveiled the new Air Max 1 ‘86.

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