Reebok and London-Based Studio IDEA Revamped the Club C 85
Turning the classic sneaker into a glow-in-the-dark signature.
Reebok has officially linked up with London’s coolest publisher and design studio, IDEA, to give us the chicest retro style for our summer sneaker rotations before the season ends. Leaning into the intersection of heritage, sport and print culture, the duo has reimagined the iconic Club C 85 silhouette through a uniquely curated lens.
Staying true to IDEA’s love for timeless, collectible artifacts, the shoe focuses on an effortless design rather than an over-the-top recreation. Crafted with a luxe mix of premium suede and canvas, the upper keeps things sleek while hiding playful details. Centered around the cheeky tagline “They Go In The Dark,” the silhouette comes equipped with glow-in-the-dark accents that light up when the sun goes down. Plush terry lining, custom footbeds, tonal laces and bespoke tongue and heel branding complete the understated aesthetic.
Paired with custom packaging and an extra set of laces, the new and improved Club C 85 is the perfect blend of nostalgia, tradition and night-out energy.
The Reebok x IDEA Club C 85 will be available to purchase worldwide starting August 13 on the Reebok website and select retailers following exclusive early drops at Dover Street Market outposts.
In other news, adidas and FREAK’S STORE reimagined the Handball Spezial as a loafer.
