GANNI Debuts at Paris Fashion Week
Presenting material innovation, collaborative designs and a killer front row.
GANNI just made its Paris Fashion Week debut, hosting its Spring/Summer 2025 showcase at the Galerie Haute in the grand Palais de Tokyo. Setting the scene, a recycled aluminum cauldron bubbled away as guests arrived, nodding to the brand’s material innovation labs and responsible design process.
Promising a futuristic vision, the brand made its Parisian debut through craft, presenting what the “wardrobe of the future” could look like, if we really wanted it. Fusing GANNI’s relaxed approach and Scandi DNA with Parisian futurism and French elevation, the collection offers a juxtaposition of masculine and feminine, reveling in the “play of opposites.”
In tribute to the Danish brand’s penchant for collaboration, creative director Ditte Reffstrup invited emerging designers Nicklas Skovgaard and Claire Sullivan into the brand’s studio for SS25, allowing them to co-create show looks through their own unique lenses.
Read on for Hypebae’s review of GANNI SS25.
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WHO: Mahalia, Cat Burns and Kelly Rutherford sat in the front row, while Kai Isaiah Jamal walked the showcase alongside, of course, resident GANNI queen Paloma Elsesser.
WHERE: The Danish brand came correct for its first-ever Paris runway show, hosting it at the inimitable Palais de Tokyo.
SEE: Mismatched GANNI graphic t-shirts and baseball jerseys were stitched and patchworked into new silhouettes and floor-sweeping gowns parading down the runway, paired with voluminous drop waist skirts and dresses hanging below the hip. Leopard print flat riding boots continued GANNI’s leopard domination, with a new style that’s likely to be on all the it-girls next summer. Elsewhere, bubble hems and puffball dresses appeared throughout, along with new iterations of the classic Bou bag, crafted with braided straps and corset-inspired details.
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TOUCH: Sheer tulle was the fabric of the season, arriving on tops, skirts and dresses. Offering a sense of juxtaposition, the collection also paired these with heavy-duty jet-black leather. In keeping with GANNI’s commitment to sustainable design, the collection was crafted from experimental bio-fabrics, fermenting and foaming. Elsewhere, ruched sleeves added intrigue and texture, while classic trenches were biker-buckled, paired with leopard and floral prints alongside transparent and tech-oriented fabrics.
TASTE: Dresses over trousers was a key trend here, a clear evolution of the skirts over trousers look that dominated street style in Copenhagen. At GANNI SS25, the dresses in question were mostly sheer meaning you could see the full silhouette of the pants underneath. Something to test out next summer, we think.
