Bella Hadid Brings MISS SIXTY Back for SS25
For Y2K lovers everywhere.
Nostalgic women’s denim brand MISS SIXTY just dropped what’s already one of the best campaigns of 2025. Tapping up Bella Hadid for a playful, Y2K-inspired shoot, the new Spring/Summer 2025 offering transports us to a retro supermarket, honing in on the brand’s vintage charm whilst embodying “effortless Italian ease.”
Spotlighting the new SS25 collection, Hadid sports pieces like the Lip Print T-shirt, Rhinestone Flared Jeans and Studded Leather Belt. One of the collection’s standouts is undoubtedly the Motorcycle Bag, a vintage-inspired silhouette crafted from cattle leather and complete with a multi-pocket design.
Tapping into the brand’s true vintage heritage (it was founded in 1991, after all) the collection features a wide range of nostalgic staples, from flared jeans and buckle belts to fitted silhouettes and denim heels, each perfectly blended with Hadid’s Western-inspired flair.
Check out the soon-to-be-iconic campaign above and head to MISS SIXTY’s website for a closer look at the SS25 collection.
