Intimissimi And Barbara Palvin Tease the "UnderWow"
Maximizing comfort, beauty and innovation.
Italian lingerie label Intimissimi taps Barbara Palvin for its latest collection and campaign.
Following the release of its Demi bra, Intimissimi introduces the UnderWow superior comfort collection. Instead of ditching your uncomfortable underwear, the UnderWow range is both luxurious in style while keeping comfort sensual. “The secret lies in an extraordinarily soft and velvety natural fibre,” the brand began, “that ensures exceptional comfort and adapts perfectly to the body’s contours.”
Its newest offerings include the contemporary Erica bralette, the Francesca balconette bra with light support, the Daniela, Bellissima and Emma. Available in Honey Soft Beige and Black, each offering is equipped for everyday wear. As seen on Palvin, the soft beige can double as a nude colorway for some.
As the face of the label, Palvin has since debuted its Denise bra and now its UnderWow collection. At the time of the partnership reveal, the Italian label shared its excitement to partner with Palvin: “Internationally renowned top model Barbara Palvin becomes the face of the brand’s new message, bringing with her unmistakable elegance and magnetic charisma. With a presence that immediately catches the eye, Barbara not only embodies the aesthetic appeal of Intimissimi The UnderWow but also conveys the more intimate nuances of a truly unique experience. By wearing Intimissimi bras, every woman not only feels confident, but expresses an authentic, uncompromising femininity.”
Shop now on Intimissimi’s website.
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