Gracie Abrams Is the New Global Brand Partner for Hourglass Cosmetics
“[These] products let me stay true to myself no matter the time or place.”
As Hourglass Cosmetics expands its award-winning “Vanish Airbrush” Concealer to 32 shades and launches its “Illusion” Priming Moisturizer, the brand is also introducing a brand new global brand partner — the formidable Gracie Abrams.
“When I’m writing a song, I don’t think about performing it. I try to shut out the noise and focus on being truthful. When I’m wearing makeup, it’s the same – I don’t want products that cover up who I am,” Abram said in a press statement. “Hourglass products let me stay true to myself no matter the time or place.”
To celebrate the partnership, the singer-songwriter stars in the new campaign shot by Ben Hassett, “Any Time, Any Place, Any Wear.” In the beautiful imagery, Hassett zeroes in on how light moves throughout the day, changing from bright to dim. The only thing that remains constant is the power of Hourglass Cosmetics and its makeup, which holds on the skin for an impressive 16 hours of wear.
“I have always drawn inspiration for the brand from light and the way it highlights the skin’s natural beauty.” Carisa Janes, Hourglass Cosmetics’ founder and president, said in a press statement. “With this campaign, we wanted to show that even as everything around you changes, the one thing that remains the same is a glowing complexion.”
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The Hourglass “Illusion” Priming Moisturizer retails for $58 USD and is now available on the brand’s website.
While you’re here, check out our coverage of Daise’s new Hydrating Lip Balm launch.
