FOUND Drops Vintage-Inspired Sportswear for SS25
Blending its South Asian heritage with retro sport influences.
Luxury label FOUND just dropped its new sportswear collection, drawing inspiration from the athletic style of the ’90s and 2000s. Influenced by vintage sports across the globe, the new release merges color palettes, graphics and silhouettes from past sporting teams and clubs with contemporary luxury.
The brand, created by a family of first-generation Americans, blends its South Asian heritage with a rural American upbringing, a duality that shines through all of its deeply-considered collections.
Inspired by the “rich legacy of global soccer, varsity tradition and Olympic aesthetics,” the vibrant six-piece capsule collection offers a selection of classic silhouettes like football jerseys and printed track jackets in a variety of subtle hues. Standout pieces include the Multi-Language Long-Sleeve Jersey, Legacy Cricket Track Jacket and Sporting Club Pullover Jacket.
To celebrate the capsule, FOUND dropped a vintage-inspired campaign, revisiting traditional designs and techniques through a modern-day lens.
Take a look at FOUND’s new sportswear campaign above and visit the brand’s website to shop the capsule.
In other sports-inspired news, A.P.C. and ASICS are bringing tenniscore back.
