Jacquemus Is Ditching Cameras for iPhones This Spring
Starting with the brand’s Spring 2025 show at Paris Fashion Week.
Jacquemus is, of course, renowned for creating show-stopping pieces, but what truly sets the brand apart is its knack for revolutionizing how it presents its collections. Fashion shows, by their very nature, can feel pretty standard — models strutting down a runway, lights, cameras and action. But leave it to Jacquemus to throw that formula out the window.
For its upcoming Spring 2025 show, “La Croisière,” the brand is pushing the envelope even further. Set to unfold in Paris on January 26, the show will be entirely shot on Apple‘s iPhone 16 Pro Max — a collaboration we never saw coming, but are all here for.
“A specialized installation at the venue will seamlessly integrate the iPhone into the scenography, offering guests an immersive and interactive experience,” the brand revealed in its press release. “This fusion of fashion and technology, with Jacquemus and Apple at the helm, will captivate audiences globally.”
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The show will take place in the former residence of French architect Auguste Perret, with just 45 guests in attendance. For those tuning in from home, 17 strategically placed cameras will capture every angle of the show — offering a 360-degree view of both the brand’s new pieces and Perret’s stunning architectural work. Plus, with the iPhone’s cinematic slow-motion feature at the ready, expect it to feel like the coolest FaceTime call you’ve ever had.
As Paris Fashion Week finally kicks off, we’ll be keeping an eye on Jacquemus’ boundary-pushing show and bringing you all the details. Stay tuned to Hypebae’s fashion month coverage for more updates.
