Willy Chavarria and adidas Originals Are Taking Over the Streets of Paris
Celebrating the designer’s upcoming PFW debut with a travelling pop-up of limited-edition merch.
To celebrate Willy Chavarria‘s debut at Paris Fashion Week, the brand is teaming up with adidas Originals for the ultimate, high-octane pop-up. Transforming a classic Chevy Impala, the duo is set to take over the streets of Paris, stopping at secret locations across the city to drop off limited-edition Paris exclusives.
In the lead-up to Chavarria’s highly-anticipated runway show, the pop-up will distribute a range of Willy Chavarria x adidas Originals apparel and footwear pieces. First up, the Signature T-shirt, crafted from heavyweight cotton jersey and complete with adidas’ Three-Stripe branding on the sleeves, followed by the Signature Long-Sleeve.
Elsewhere, the collection also includes a heavyweight sweatpants and hoodie set, featuring embroidered logos across the pants’ legs and the hoodies’ front and back. Completing the line-up are two footwear silhouettes: the basketball-inspired Jabbar Low and the more formal Jabbar Dress.
The lowrider pop-up will make its last stop outside the show venue on January 24. Once the giveaway products are all shared out, special tickets from the pop-up will enable customers to access a hidden page on adidas CONFIRMED, where limited pieces from the collection will be available for purchase. Fans can then collect their pieces from the adidas Originals flagship in Paris, where Chavarria will be in attendance for a meet-and-greet event.
Take an early look at the collection above and keep an eye out on the streets of Paris this week to be in with a chance to get a piece.
For more from PFW, check out our recap of Men’s Fashion Week so far.
