Carhartt WIP's New Winter Campaign Is All About the Closet Essentials
With outerwear being the star of the show.
Carhartt WIP‘s Winter 2025 campaign has arrived, offering chill-proof outfit inspiration all season long. Photographed by Juana Wein, the cool tones of the new women’s collection are set against the concrete and gravel of a cityscape. Icy lighting brings the winter cold to life in each image, showcasing Carhartt WIP’s womenswear staples and timeless styles.
The collection itself is what anyone would expect from the brand: classic, casual and perfect, long-lasting quality. Stripes take center stage for this drop, featuring on tees, rugby shirts and knitwear in neutral, easy-to-style colors. Carhartt WIP staples, from the Michigan Coat to the Brandon Pant, get wintery upgrades ahead of the solstice so you’re ready when the coldest time of year officially arrives.
A furry version of the Michigan Coat comes in a lustrous black colorway, whilst the Webster Coat reimagines the classic Detroit Jacket as a trench. Shades of slate blue, grey, navy and black make up the majority of the collection, filling in the gaps between the endless stripes and stone-washed garments.
The newest Carhartt WIP women’s collection is available to purchase now on the Carhartt WIP website and select retailers.
In other news, AMIRI threw it back to the ’80s for Pre-Spring 2026.
