Does Your Dog Need a Beauty Routine?
From skincare to dry shampoo, dog beauty is all the rage.
In 2025, there’s a beauty product for practically every niche, nook and cranny — and just when you thought you’ve perfected your own routine, there seems to be a multitude of enticing new products popping up. However, despite how in tune we are with our own regimens, the beauty landscape has recently become fixated on a brand new demographic: our dogs.
Naturally, the introduction of dog beauty products means there’s an entirely new world to navigate as pet parents. While we might not hesitate to pick up a specialized shampoo or wipes for our furry friends, a skincare routine for dogs may seem absurd. With the launch of this unfamiliar new category, dog beauty brands maintain that their products aren’t extraneous — they’re a necessary part of keeping our pets happy and healthy.
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Among the plethora of dog beauty products, there’s a Dolce & Gabbana Eau de Parfum, countless hair products that promise to detangle and add shine to our pets’ coats, along with multi-step skincare lineups — like Welltayl‘s, which is said to be created specifically with pets’ biology in mind.
For the brand’s co-founders Ana Prodanovich and Pete Rampulla, caring for our dog’s skin is a nonnegotiable. “We apply the same scientific rigor found in modern human skincare: clean, clinically reviewed and tailored to the unique biology of pets. Healthy skin and coat aren’t a luxury, they’re essential to a pet’s everyday well-being,” they tell Hypebae.
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The Welltayl founders say that the inspiration for the brand came from the major gap they noticed in dog care products, especially given how advanced our own skincare routines have become. Like most pet parents, they pay close attention to the health of their dogs and quickly realized that none of the products available met the same scientific rigor of their own routines. So, the duo set out to create an entire line of skincare products, in hopes of raising the standards in pet care.
Similarly, Steph Shep and Cara Santana founded pet care brand Lil Luv Dog, after seeing a necessity for pet care products that emphasize real results over gimmicks. Through their research, they discovered two major flaws in the pet care space: there were zero regulations in formulation and the industry had a massive environmental footprint. As an attempt to set themselves apart, Lil Luv Dog is striving to create the standard that the pet category has always lacked.
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While the implementation of dog beauty products may seem intimidating, brands hope to reassure pet owners that these newfound innovations aren’t a fleeting trend — they’re a legitimate way to improve our dogs’ lives. “Instead of ‘reinventing’ pet care with gimmicks, we refined a universal ritual. We are giving pet parents an easier way to save their time, their money and their environment from unnecessary stress,” Shep and Santana add.
While you’re here, read about the five beauty products Love Island‘s Shakira Khan can’t live without.
